Yadda ake Kirkirar Madaidaicin Tagline Don Alamar ku

Shin kun yarda cewa yaren da wata alama ke amfani da shi da matakin nasarar sa sun zo daidai ne kawai? Idan haka ne, shin kun yi imani da cewa kwatsam ne kawai cewa wasu manyan kamfanoni a duniya suma suna da mafi kyawun taglines a can? Ban sani ba game da ku, amma na yi imani cewa kalmomin da alama ke nunawa ga jama’a suna taka muhimmiyar rawa wajen tantance ko alamar za ta yi nasara ko a’a (kuma a matsayin mai kasuwa, yana da irin aikina don tabbatar da wannan ka’idar. ).

Taglines (kuma aka sani da taken) gajerun saƙo ne ko jimla waɗanda ke bayyana saƙon farko na alamar. A wasu kalmomi, saƙo ne cewa masu sarrafa alamar suna son masu amfani suyi tunani a duk lokacin da suke tunanin alamar su. Ina so in bayyana alamar tagulla a matsayin nau’in nau’in takaitattun fina-finai na fim waɗanda ke bayyana fa’idodin alama, imani, ko buƙatu ga masu sauraro.

Taglines suna da mahimmanci don su kaɗai – na iya haifar da alama ta zama sunan gida. Amma kar ku ɗauki maganata, rufe idanunku kuma kuyi tunanin wasu manyan samfuran a duniya sannan kuyi tunanin taken su… har yanzu kuna tunanin kawai daidaituwa?

Kyakkyawan tagline na iya kaiwa ga mabukaci yin sayayya. Duk da yake babban alamar alama na iya haifar da alamar da ta rage hankali ga masu amfani a cikin nau’in ta daban-daban – wanda yake kama da babban slam ga kusan kowane tallan da aka taɓa ƙirƙira. Yanzu da muke kan shafi guda akan mahimmancin taglines. Anan akwai hanyoyi guda huɗu waɗanda zaku iya ɗauka waɗanda tabbas zasu taimaka muku ƙirƙira ingantaccen layin alamar ku.

Hanyar samfurin-kamar-jarumi
An ƙera wasu daga cikin manyan layukan tagulla waɗanda ba za a manta da su ba da niyyar sanya samfurin a matsayin jarumi. Hanyar samfur-kamar-jarumi tana jaddada mahimmin da’awar fa’ida kamar yadda samfurin shine abin da zai sadar da masu sauraro abin da ake so. Ko kuma samfurin zai zama abin da zai sauƙaƙa wata matsala da masu sauraro ke fuskanta.

Misalan samfuran samfuran da suka yi amfani da tsarin samfurin-kamar-jarumi tare da tambarin su sune:

  • “The breakfast of champions.” – Alkama
  • “Wuri mafi farin ciki a duniya.” – Disney”Muna kawo abubuwa masu kyau a rayuwa.” – General Electric
  • “Red Bull yana ba ku fuka-fuki.” – Red Bull

Idan ingantaccen saƙon da kuke son isarwa ga masu sauraron ku shine samfuran ku kaɗai ne zai zama abin da ke samun su duk abin da suke so, to yakamata ku ɗauki tsarin samfurin-as-jarumi. Kuna iya yin hakan ta hanyar tunanin aƙalla abubuwa biyar waɗanda samfuran ku ke yi waɗanda ke zama mahimman fa’idodin ga dalilin da yasa masu siye za su saya, sannan ku rage shi zuwa mafi mahimmancin fa’ida ko fa’idar da ƙila masu fafatawa ba za su jaddada ba.

Don haka, bari mu ce samfurin ku shine zaɓin floss na hakori. Tsarin samfur-kamar-jarumi zai haskaka floss ɗin hakori a matsayin mai rage abin da mai amfani yake so ya yi musu – wanda shine cire plaque daga tsakanin haƙoransu. Tambarin yin amfani da wannan hanya na iya zama, “Zaɓin da ke sanya plaque a baya.” Wannan alamar za ta bayyana wa masu sauraron ku gaskiyar cewa zaɓen floss ɗin haƙori shine samfurin don magance matsalar su.

Idan wannan hanyar ba ita ce a gare ku ba, babu buƙatar baƙin ciki – akwai ƙarin hanyoyi guda uku da za ku zaɓa daga wannan na tabbata za ku ga cewa sun dace da alamar ku.

Hanyar kiran-to-aiki
Kira zuwa-aiki yana da kyau a kowane fanni na tallan samfur. Amma suna da kyau musamman saboda ya shafi ƙera taglines. Wannan saboda yana sauƙaƙa bayyana abin da kuke son masu sauraron ku suyi. Hanyar kiran-to-aiki don ƙirƙira layin tag ya ƙunshi ƙirƙirar layin tag wanda zai gaya wa masu sauraron ku aikin da kuke so da kuke so su ɗauka.

Wasu ƴan misalan mashahuran taken da ke ɗauke da tsarin kira zuwa aiki sune:

  • “A yi kawai.” – Nike
  • “Ku yi biyayya ga ƙishirwa.” – Sprite
  • “A ci sabo.” – Jirgin karkashin kasa
  • “Ku ɗanɗani bakan gizo.” – Skittles

A matsayin ‘yan kasuwa, muna son alamar kira-to-action saboda suna sauƙaƙe aikinmu ta hanyar jagorantar mabukaci don ɗaukar matakin da ake so a duk lokacin da aka nuna su ga masu sauraro (wanda ya kamata ya zama mai yawa). Anan ga yadda zaku yi amfani da kiran-to-aiki don ƙirƙirar ingantaccen saƙon da kuke son isarwa ga masu sauraro:

Bari mu ce kuna da alamar da ke da syrup tari shine samfurin sa. Tambarin kira zuwa mataki na iya zama, “Ɗauki hadiye kuma ba za ku yi tari gobe ba.” Wannan zai gaya wa masu sauraron ku ainihin abin da kuke so su yi da abin da ke cikinsa idan sun ɗauki matakin da kuke so su ɗauka. Wannan kyakkyawan saƙo ne – dama?

Amma watakila madaidaicin saƙon da kuke son isarwa ga masu sauraron ku a cikin tambarin ku ba wani abu ne da ke bayyane ba… a wannan yanayin, bari mu bincika wata hanyar da yakamata ku yi la’akari.

Hanyar da za a bi
Hanyar da za a yi amfani da ita don kera alamar tagline ita ce mafi wahala daga duk hanyoyin saboda ya dogara ga mabukaci yin haɗin kai tsakanin alamar tagline da abin da alamar ke bayarwa. Kuma yayin da m appro